Remove Background from Product Photos for Amazon & Flipkart

Why marketplaces want white backgrounds

A white background makes every listing in a search grid look consistent. Shoppers compare the products, not the kitchen counter or bedsheet they were photographed on. It also makes the product's real colour easier to judge, which cuts returns caused by "looks different from the photo".

Most marketplaces treat the main image (the one in search results) strictly. Amazon's guidelines have long asked for a pure white background with the product filling most of the frame. Added text, logos, watermarks and props are not allowed there. Flipkart, Meesho and others have similar expectations for the main image. Secondary images are usually more relaxed: lifestyle shots, size charts and close-ups are often allowed there.

Note: Marketplace rules change, and they vary by category (fashion, jewellery and books often have their own). Before you list, read the current image guidelines in your seller dashboard. Treat this article as a how-to, not the rulebook.

Step by step: white background in under a minute

1. Open the background remover and click Upload Image. You can also drag a photo in, paste one with Ctrl/⌘+V, or load one from a URL.
2. Wait for the cut-out. The first time, your browser downloads the AI model once; after that it's cached and much faster.
3. In the Background tab, click the white swatch under Colour. The transparent checkerboard turns white.
4. Open the Size tab and choose Square (1:1). Adjust Space around subject if the product looks cramped or lost.
5. Optional: in Effects, switch on Drop shadow so the product doesn't look like it's floating. Adjust Softness, Darkness and Distance.
6. Click the arrow next to Download and pick JPG · full size. JPG files are smaller and accepted everywhere. The plain Download button gives a full-size PNG instead.

Use the Compare with the original button in the toolbar to flip between before and after. Undo and redo (Ctrl+Z and Ctrl+Shift+Z) work for every change.

How much of the frame does the product fill?

The Square layout crops to the product's outline, then adds the padding you choose on every side. Padding is a percentage of the product's longest side.

With the default 8% padding, the square is 1.16 times the product's longest side (8% on each side). So the product fills about 86% of the width or height, which matches the "fill most of the frame" rule many marketplaces use. Raise the padding for more white space, lower it for a tighter crop.

The output size follows your photo's resolution. If a bottle is 1,500 px tall in the original, the square comes out about 1,740 × 1,740 px. The editor shows the exact Output size under the layout buttons.

Getting an exact size like 2000 × 2000 px

Many sellers want every main image at the same size, often 1000 px or more on each side so shoppers can zoom. After you download from the background remover:

1. Open the Image Resizer and add your white-background JPGs.
2. In Resize, choose Pixels, turn off Keep aspect ratio and type 2000 × 2000.
3. Under If the shape is different, choose Pad. The whole product stays visible and any gap is filled with white.
4. Download all of them as a ZIP from the download menu.

If a marketplace has a file-size limit, turn on Make it under a size in the File size tab, or run the images through the JPG compressor.

Tip: Don't upscale a small photo to hit a big pixel size. A 600 px photo stretched to 2000 px looks soft when shoppers zoom. Shoot at full phone resolution instead.

Doing a whole batch of photos

You can add up to 20 photos at a time. Select them all in the upload dialog, or use the plus button in the photo strip to add more.

Each photo keeps its own settings. That's useful when one product needs more padding than another, but it means you set the background and size on each one. Click a thumbnail in the strip, choose white and Square, then move to the next.

When every photo is done, open the download menu and choose All N photos (ZIP). The ZIP contains PNG files, each with its own edits. Photos with a white background come out as solid white PNGs, which marketplaces accept. If you need JPGs, run the ZIP's contents through the Image Resizer with the format set to JPG.

Fixing rough edges with Erase and Restore

No AI cut-out is perfect every time. Trouble spots are usually:

• Products the same colour as the background, like a white mug on a white table.
• Transparent or shiny items: glass bottles, jewellery, chrome.
• Fine details: tassels, fur, mesh, thin cables.

To fix them, open the Cutout tab:

1. Under AI detail, switch from Fast to Best if it isn't already selected. Best handles fine edges better and re-runs the photo automatically.
2. Choose Erase to paint away bits of old background still stuck to the product.
3. Choose Restore to paint back parts of the product the AI removed, like a handle or a strap.
4. Change the brush size with the slider or the [ and ] keys. Zoom in on your screen and use a small brush near the edge.
5. Switch on Show removed parts to see faintly what was cut away, so you don't miss anything.

The Adjust tab changes brightness, contrast and saturation of the product only, not the background. Use it to correct a dull photo, but keep colours true. A brighter-than-life product photo is a common reason for returns.

Shooting tips that make the cut-out easier

A good original saves more time than any editing. You don't need a studio:

• Use contrast. Shoot a light product against a darker background and a dark product against a light one. The AI finds the edge more easily.
• Use soft, even light. Daylight from a window, with a white sheet or card on the other side to fill shadows, works well. Avoid direct sun and the phone flash.
• Keep the camera level with the middle of the product, not looking down from above. That's how shoppers expect to see it.
• Fill the frame, but leave a little space on every side. A product touching the edge of the photo gets a flat, cut-off line.
• Clean the product. Dust, fingerprints and loose threads show up clearly on white.
• Shoot every angle in one go, with the same light and distance. Matching photos make a listing look professional.

Common mistakes to avoid

• Off-white backgrounds. Light grey or cream looks "almost white" on your phone but stands out next to other listings. Pick the pure white swatch.
• Heavy shadows. A soft shadow helps the product look grounded. A dark, sharp one can look like dirt on the background. Keep the Darkness low.
• Text and badges on the main image. "50% OFF" stickers and logos usually aren't allowed there. Put them on secondary images if they're allowed at all.
• Inconsistent sizes. Products that fill the frame differently look messy in a grid. Use the same padding for all photos of a product line.
• Very large files. Some seller panels reject or slow down on huge uploads. Resize to the size you need and compress the JPGs before uploading.
• Misleading edits. Removing a background is fine. Removing a scratch, changing the product's colour or adding parts that don't come in the box is not, and it leads to returns and bad reviews.

A simple workflow for a new listing

Putting it all together, a typical listing looks like this:

1. Shoot 5–7 photos of the product in daylight: front, back, sides, a close-up of the material and one showing scale.
2. Run the front photo through the background remover with white and Square for the main image.
3. Keep the other photos as they are, or put them on white too if your category prefers it.
4. Resize all of them to the same pixel size in the Image Resizer.
5. Compress, name the files clearly (for example steel-bottle-1l-front.jpg) and upload.